Hi, I’m Victor Cassizzi Product Designer building experience-led digital systems.

I currently lead digital design at HCI Sports & Fitness, shaping how a growing gym scales and evolves across digital experiences.

I currently lead digital design at HCI Sports & Fitness, shaping how a growing gym scales and evolves across digital experiences.

I design experiences that become the brand.

Brand is shaped by how products are used, understood, and felt over time. Designing those experiences is the focus of my work.

My Work

Rebuilding the Digital Experience for a Complex Gym Offering

Rebuilding the Digital Experience for a Complex Gym Offering

Rebuilding the Digital Experience for a Complex Gym Offering

Designing a Real-Time Platform for Hearing Accessibility

Designing a Real-Time Platform for Hearing Accessibility

Designing a Real-Time Platform for Hearing Accessibility

Building a High-Growth Pet Brand Through Social Media

Building a High-Growth Pet Brand Through Social Media

Building a High-Growth Pet Brand Through Social Media

Revitalizing a Legacy Sports Brand for a Modern Era

Revitalizing a Legacy Sports Brand for a Modern Era

Revitalizing a Legacy Sports Brand for a Modern Era

Creating a Brand Identity for an EV Exploration Company

Creating a Brand Identity for an EV Exploration Company

Creating a Brand Identity for an EV Exploration Company

Growing an Independent Music Brand to Millions of Streams

Growing an Independent Music Brand to Millions of Streams

Growing an Independent Music Brand to Millions of Streams